Lyft has named former Google executive Suzie Reider as its EVP of Lyft Media and Lyft Business effective Dec. 10, the ride-hailing company announced Wednesday. She will report to Lyft CEO David Risher and be based in San Francisco.
Reider has 25 years of experience as a global strategic business leader, according to Lyft, and most recently spent 17 years at Google. Her roles there included global chief revenue officer for Waze, and she founded YouTube’s revenue and marketing organization.Â